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September 12 th Chinese Net(reporter Wang pan,Cai ming,Cao Qinyang).Canton as the largest toy production and export base,which is the "barometer"of world toy industry.Now,there are sign that the local companies are recover from the beginning year of market"cold",however,the increasingly trade barriers give many challenges to this recover enterprise.
Statistics from Canton customs show that the first 7 months of this year,Canton export toys 2.56 billion U.S. dollars,while 12.1% decrease over last year,but the decline over the previous 6 months narrowed by 2 percentage points.
Li Zhouming,executive vice president of Guangdong Toy Association said that Guangdong toy export value exceeded 400 million U.S.dollars in June,in June exports reached 6 billion,reach a new record of high monthly exports during the year,"indicated that the global Christmas toy present market quickly recovery the demand for China making."
"This is not surprising".One of the largest toy enterprise in Canton,Lung Cheong International Holdings Limited president Liang lin told to the reporters that the third quarter is the export season of China toy each year,and this company///////////////////////////////////////////////////////'s order increasing obviously since in June
Market annlysts believe that the relevant the policy adjustments is the important reasons stimulate China export resume smooth.China toy export tax rebate rate from 13% to 15% since June 1st in this year.This action to reduce the Canton toy export costs、promote business competitive in international market and enhance enterprise export motive have some positive effect.
In addition,Chinese companies gain market advantage through brand building and technology innovation,is also the important reason promote China toy industry develop.Customs statistics show,compare with lack of independent brands、reply on oversea sales channels for the export processing trade,Canton has own brand and the toys in general trade export showing significant growth,the export value from January///////////////////////////////////////////////////////'s $48,000,000 to July 1st billion U.S.dollars,export choma also increased from January 8.2% to 41.4%.
Shi Feng Toy CO.,Ltd has always insisted its own brand management.This company general manager Cai Junquan told the reporter,their product sell good this year,export even also a slightly increase over last year.
Lung Cheong International is a typical toy enterprise with independent intellectual property rights,they produce hith-tech robots has high percentage in European and American markets.Products with high added value cause their gross profit higher than their counterparts.
It should be noted that the development of emerging market also played an important role in Chinese toy///////////////////////////////////////////////////////'s export.Statistics showed that Canton toy export to ASEAN reached $130,000,000 at the first 7 months of this year,grow 98.5%.Meanwhile,Canton on the U.S. 、EU and Hong Kong///////////////////////////////////////////////////////'s exports dropped separately 18.6%,10.8% and 13.1%.
Some enterprise also turn the vision to domestic market.Liang lin said,because product price higher,the U.S. consumer market weakness,the price accepts ability of ASEAN and other emerging market is relatively low,he will turned more energy to domestic.
Liang lin said we will nimble control cost by reducing some function of product.thus hit the domestic market by the middle-grade price and sales growth also quickly.
However,Chinese toy enterprise are also facing more and more serious export trade barriers.According to imcomplete statistics of reporters,only form the end of August to early September///////////////////////////////////////////////////////'s more than a week,successively has the United States,Canada and Germany notification 5 times recall China toy.Three U.S.as "discover there are quality problem in Chinese toys,including found sewing needle in the filling material or the lead content too higher"for the reasons to recall nearly 47 million units.
Although it is not strange that European and America "recall order"for Chinese toy in the recent two years,it is still surprising such a high intesity in a short time.
The toy industry expert said,now is the peak season for toy exports.Chinese toys is showing recovery gradually in the global economic downturn,but more and more trade barriers have a negative impact on recovery.
Some one of Guangdong Toy Association told to reporters that improve technical safety standard of toys and increase complexity testing procedures,which has become a prominent feature of the market in many countries.
Report from the Guangdong Inspection and Quarantine Bureau show that the safety regulations and technical standards of the United States,the European and other major export markets are increasingly strict more and more.Only in July,there is EU new toy safety directive(2009/48/EC) and the United States 《Toy Safety Certification Procedure》become effect one after another.
The executive vice president of Guangdong Toy Association Lin Zhuoming said that this "testing wind"has been from the developed markets of European and America began to spread to emerging markets.As one of ASEAN countries imported toys from China,Malaysia recently announced that will carry out new standards of child toys to increase toy import testing requirements from February next year.This will increase the export cost of the toy enterprise exported to Malaysia,which people concerned cause chain effect in other countries of ASEAN.
The technical barriers of international market become higher and higher,which causing Chinese toy enterprise inspection fees continue rise.The manager of ShenZhen Baode Toy CO.,Ltd Xue Xiaowei said that their company cost nearly 2,000 million on thire-party testing organization.
The manager director of large toy companies Lung Cheong Liang Zhongmin said that different toy technical standard in different countries make Chinese enterprise///////////////////////////////////////////////////////'s inspection fee getting higher and higher.He said:"Government department should strengthen consulations with foreign parties reduce deplication of testing costs,help companies reduce costs."
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